Custom Merch for Ski and Outdoor Shops in Utah

Custom merch for ski shops, outfitters and outdoor stores

People who walk into an outdoor shop are already proud of where they play. They want a shirt that says they ride that mountain, paddle that river or climb that canyon. A great house-brand shirt or hoodie lets them take a piece of the place home, and it puts your shop name on trailheads and chairlifts all over the country.

As a Utah brand built on original art, we design apparel the way artists would. We help ski and snowboard shops, bike shops, climbing gyms, river outfitters, rental shops and guide services build merch with real artwork. Think landscape illustrations and bold lettering, not a logo dropped in the middle of a blank tee.

Merch that sells in outdoor retail

Outdoor customers buy apparel that fits how they live. Here is what tends to move off the wall.

Hoodies

A mountain-town favorite. A hoodie with your shop name and an illustration of the local peak is the thing people wear on the drive home, at dinner after a long day on the hill and on the couch all winter. Back prints sell especially well.

Graphic tees

Tees are the entry point. They are an easy impulse buy at the register and a solid souvenir for visitors. Offer a few designs in different colors so returning customers always find something new.

Long sleeves and crewnecks

Great for shoulder seasons when mornings are cold and afternoons warm up. A long sleeve with a sleeve print feels a little more premium and holds a higher price point.

Snapback hats

Hats with patches are a natural fit for outdoor shops. They work on the trail, on the lake and in the parking lot after a ride. They also take up little shelf space, which matters in a small shop.

Art socks

Our art socks from the Signature, Everyday and Streetwear lines make a fun add-on at the counter. They are a great small gift for visitors and a playful item on the merch rack. Browse our sock collection to see the designs.

Staff shirts

Your techs, guides and rental crew should look like a team. A staff shirt or hoodie with "Crew" or "Guide" on the back makes it easy for customers to find help on a busy powder morning or at the put-in.

Design ideas for outdoor brands

This is where our art background really pays off. Some ideas that land with outdoor customers:

• Local landscape art. An illustration of the peak above your town, a slot canyon, a sandstone arch or a winding single-track trail.
• Topo map graphics. Contour lines of a favorite area make a subtle, cool print that locals recognize.
• Retro trail badges. Vintage park-style patches and type feel nostalgic and timeless.
• Wildlife art. A moose, a bighorn sheep, a raven or a trout drawn in a street-art style gives a familiar subject a fresh look.
• Season drops. A new design for each winter or summer gives regulars a reason to come back and buy again.

Design help is included. Send your logo and a few photos of your area, and we'll build artwork around it. You'll approve a digital proof before printing.

Ordering for a retail shop

Our minimum is 24 pieces per design, and you can mix sizes and colors within those 24. That keeps your risk low when you are testing a new design. Start with a size run weighted toward adult medium and large, add a few smalls and XLs, then reorder the sizes that sell out.

Custom tees start at $16 each. Pricing depends on the garment, the number of colors, the print locations and the quantity. Bigger orders get better per-piece pricing, which helps protect your retail margin. Hoodies cost more per piece but also carry a higher retail price.

If you resell our art apparel or socks alongside your own house brand, take a look at our wholesale program.

Buying for resale in Utah

If you are buying merch to sell in your shop, send us a Utah TC-721 sales tax exemption certificate. We'll remove sales tax from your account.

Restock without the hassle

Outdoor retail runs in waves. You might sell through a hoodie design over a busy holiday stretch, then need a top-up before the next storm. Ask about a private ordering page so your crew can order without the back-and-forth. It works like a mini store: log in, choose sizes, pay by card, ship anywhere. Your designs stay on file, so reordering a best seller is quick. Shops with more than one location can ship straight to each store.

Sizing tips for outdoor merch

• Some customers size up on hoodies to layer over other gear.
• Offer a fitted option alongside a classic fit so different customers find their style.
• If families shop with you, ask about youth sizes in your quote. Kids love matching their parents.
• Track which sizes sell out first and adjust your next order.

Outdoor shops across Utah

Utah is one of the best outdoor states in the country. Ski and snowboard shops in Park City, Salt Lake City, Sandy and Ogden serve some of the deepest powder around. Bike and climbing shops in St. George, Hurricane and Cedar City sit next to world-class desert terrain. Logan, Provo and Orem shops send people into canyons and up mountain trails all year. Wherever your shop sits, your customers want a piece of that place.

We work with shops all over Utah and ship anywhere in the US. We'll give you a timeline with your quote so you can plan ahead of your busy season.

Related pages

If your shop also stocks gifts and souvenirs, see our page on custom merch for gift shops and boutiques. For a full overview of what we make, visit custom business apparel. When you're ready, request a free quote.

Frequently asked questions